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浅析县级工商局的品牌商标监管 摘要： 目前我国经济体制改革进一步深化，乡镇企业原有的制度优势逐步消弱，市场竞争空前激烈。市场竞争力不足与内部管理薄弱成为制约乡镇企业发展的重要因素，因此，帮助指导乡镇企业转变经营理念走可持续发展的品牌经营道路成为县级工商局当前工作重点。 关键字：县级工商局；品牌商标；监管职责 Abstract: At present, Chinas economic structural reform further deepened, township enterprises in the original system advantages to gradually weaken, unprecedented fierce competition in the market Lack of market competitiveness and weak internal management restricted the development of township enterprises as an important factor, therefore, help guide township enterprises to change the path of sustainable development philosophy of brand management become a county-level roads Commerce and Industry, the current focus Keyword： Commerce and Industry， the county level； Brands； supervisor